Growth: scale & optimize

After launch: build and optimize PPC, improve rankings, protect your brand, keep inventory and cash flow under control, expand.

Start with lesson 1 Final quiz

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Lesson 1
PPC campaign structure: the foundation that makes optimization possible
Campaign types, match types and the proven three-campaign structure per product. ~12 Min.✓→ Lesson 2
Optimizing PPC: the weekly cycle that lowers your ACOS
Harvest, negative, adjust bids by formula: the weekly routine with clear decision rules. ~12 Min.✓→ Lesson 3
Keyword ranking: conquering organic positions systematically
What really drives Amazon's ranking, how to measure it — and the keyword-by-keyword campaign to the top. ~11 Min.✓→ Lesson 4
Data-driven listing optimization: testing CTR and conversion levers systematically
Sessions, CVR, Search Query Performance and real A/B tests — optimizing with proof instead of opinions. free account~11 Min.✓→ Lesson 5
Review management: more reviews, composed with criticism
The legal review machine, handling criticism — and reviews as your early-warning system. free account~11 Min.✓→ Lesson 6
Trademark & Brand Registry: the shield that unlocks the features
DPMA or EUIPO, the Registry process, every brand feature — and what to do against hijackers. free account~11 Min.✓→ Lesson 7
Inventory & cash flow: never sold out, never crushed
Reorder point, storage-fee traps, IPI and the capital cycle — the invisible operating system. free account~11 Min.✓→ Lesson 8
External traffic: visitors from outside — when it pays and how it counts
When outside visitors pay off, how to measure them with Attribution — and reclaim fees. free account~10 Min.✓→ Lesson 9
International expansion: EFN, PAN-EU and the right order
EFN or PAN-EU, which countries first, which tax and compliance duties — the expansion roadmap. free account~11 Min.✓→ Lesson 10
Expanding the line: product 2 without product 1's mistakes
When product 2 is due, variant or new ASIN, cross-selling tools — and portfolio hygiene. free account~10 Min.✓→ Lesson 11
The KPI cockpit: what you check daily, weekly, monthly
The 5-minute daily check, the weekly review and the honest monthly P&L — profit before revenue. free account~10 Min.✓→ Lesson 12
Scaling & exit: building a business that runs without you — and can be sold
The scaling order, delegation — and what your business is really worth at sale. free account~11 Min.✓→

🎓 Final quiz: certificate “Advanced Amazon Seller” + 100 free credits

Finished the lessons? Pass the final quiz (80 %) and you'll get your shareable certificate — plus 100 free Listimo credits, once per track.

Take the final quiz

Enes Kurt

Amazon seller for over ten years · founder of Listimo

Everything in this academy comes from day-to-day selling practice — the same playbook behind Listimo, the tool that turns product photos into complete Amazon listings.