Final quiz: Advanced Amazon Seller

• You know the three ad formats and what to start with (and what not yet).
• You understand match types and the division of labor: auto collects, broad researches, exact delivers.
• You build the proven three-campaign structure with a clean naming convention.
• You set starting bids and budgets that produce data instead of just spending.

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• You read the search-term report and decide by rules, not gut feeling.
• You harvest winners into the exact campaign and stop money burners with negatives.
• You adjust bids with the target-ACOS formula — and know when data suffices for a decision.
• You steer placements and budgets instead of just watching.

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• You understand the real ranking factors: per-keyword sales velocity, CTR, CVR, availability.
• You track your rankings systematically instead of by feel.
• You run the keyword campaign: one target keyword, bundled force, measurable progress.
• You know the forbidden ranking tricks — and why they can cost your account.

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• You read the business reports and know whether your problem is click-through or conversion.
• You use Search Query Performance to find funnel leaks per search query.
• You run real A/B tests with Amazon's experiments tool.
• You optimize in a one-change cycle instead of turning five screws at once.

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• You know the realistic review rate and maximize it with legal means.
• You react to negative reviews professionally — with the tools that actually exist today.
• You get policy-violating reviews removed instead of enduring them.
• You use reviews as an early-warning system for product and quality issues.

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• You decide between a national and an EU trademark on solid grounds.
• You know the path from filing to an active Brand Registry.
• You know which tools the Registry unlocks — and what they're worth.
• You recognize hijackers and act against them methodically.

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• You calculate coverage and reorder point — and reorder by formula, not feel.
• You know the storage-fee traps: Q4 surcharges and aged-inventory fees.
• You understand the IPI score and keep your storage capacity healthy.
• You clear overstock methodically and plan the capital cycle realistically.

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• You know when external traffic makes sense — and when it's burned money.
• You measure external campaigns with Amazon Attribution instead of flying blind.
• You reclaim part of the referral fee via the Brand Referral Bonus.
• You know the channels with the best effort-return ratio for small brands.

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• You recognize when expansion is due — and when it distracts from the core business.
• You understand EFN vs. PAN-EU including the tax consequences.
• You choose the right country order for your product.
• You know the compliance duties per market (EPR, translation, VAT).

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• You recognize the right moment for product 2 — and the signals against it.
• You decide cleanly between variant, separate ASIN and bundle.
• You use Brand Store, the A+ comparison table and virtual bundles for cross-selling.
• You keep the portfolio clean: grow the winners, delist the laggards consistently.

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• You have a fixed KPI routine in three rhythms: daily, weekly, monthly.
• You know the definitions and target values of the central KPIs.
• You calculate the real monthly profit per product — not just revenue.
• You catch deviations early instead of chasing them.

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• You scale in the right order instead of in all directions at once.
• You make yourself replaceable step by step via process documentation and delegation.
• You understand how FBA businesses are valued — and which factors drive the price.
• You prepare a possible exit 12–24 months ahead — even if you never sell.

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