Getting started: from zero to your first product

The complete beginner path: understand the business model, start legally, find a product, run the numbers, source, list and launch.

Start with lesson 1 Final quiz

Getting started: from zero to your first product

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Lesson 1
What is Amazon FBA — and is it still worth it in 2026?
How the FBA model works, what it really costs and who it's for — without the guru promises. ~11 Min.✓→ Lesson 2
Selling in Germany: business registration, taxes, LUCID & GPSR
Trade registration, the VAT question, LUCID, GPSR: the duties that must be done before your first sale in Germany. ~13 Min.✓→ Lesson 3
Setting up your Amazon seller account — without the verification loop
Pick the right plan, pass verification on the first try, and set the defaults that save you money later. ~10 Min.✓→ Lesson 4
What makes a good first Amazon product
The criteria filter every product idea must pass — before tools and data even enter the picture. free account~11 Min.✓→ Lesson 5
Product research: measuring demand and competition for real
Search volume, BSR, review counts: the three data sources that turn 25 candidates into a shortlist. free account~12 Min.✓→ Lesson 6
Niche validation: reading reviews like a product developer
Review mining, differentiation levers, price-pressure check: the deep test before money moves. free account~12 Min.✓→ Lesson 7
Unit economics: whether your product makes money is decided here
Every cost block, the target values for margin and ROI, a full worked example — and the price stress test. free account~12 Min.✓→ Lesson 8
Sourcing: finding suppliers, testing samples, negotiating right
Find manufacturers instead of traders, test samples properly, negotiate 30/70 — and the red flags that make you walk. free account~13 Min.✓→ Lesson 9
Import & customs: from the factory to Amazon's warehouse gate
Incoterms, freight routes, EORI, duty rates and product compliance — your goods' journey to Europe, without surprises. free account~12 Min.✓→ Lesson 10
Listing basics: your salesperson that never sleeps
The anatomy of a listing, the pre-launch quality bar — and the bridge into the Listing track. free account~9 Min.✓→ Lesson 11
FBA check-in: getting your goods into Amazon's warehouse without errors
Create the shipment, FNSKU labels, carton rules, coordinate delivery — and audit the check-in. free account~10 Min.✓→ Lesson 12
The launch: the first 30 days decide your ranking
Entry price, launch PPC, legal review routes and the 30-day roadmap — the phase that shapes your ranking. free account~12 Min.✓→

🎓 Final quiz: certificate “Amazon Seller Foundations” + 100 free credits

Finished the lessons? Pass the final quiz (80 %) and you'll get your shareable certificate — plus 100 free Listimo credits, once per track.

Take the final quiz

Enes Kurt

Amazon seller for over ten years · founder of Listimo

Everything in this academy comes from day-to-day selling practice — the same playbook behind Listimo, the tool that turns product photos into complete Amazon listings.