Final quiz: Amazon Seller Foundations

• You understand what FBA is and how Amazon, you and the customer interact.
• You know the four business models and why private label is the right path for most sellers.
• You can roughly estimate the capital and time a realistic start requires.
• You recognize the typical beginner illusions before they cost you money.

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• You know which registrations must be completed BEFORE the first sale on amazon.de — and in which order.
• You can make an informed decision on Germany's small-business VAT rule for an FBA import business.
• You know the packaging register (LUCID) and GPSR — the two duties where Amazon blocks listings without mercy.
• You know where you need a professional and where your own research is enough.

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• You choose the right selling plan and know when to switch.
• You enter verification with complete, consistent documents — and pass on the first attempt.
• You know the five initial settings that prevent expensive surprises later.
• You understand GTIN/GS1 and the key account-health metrics.

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• You look for profitable problems instead of favorite products.
• You know the hard criteria for a first product: price, size, complexity, risk.
• You have a no-go list protecting you from the classic beginner categories.
• You know where good product ideas come from — and how to collect them systematically.

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• You judge demand via search volume and know which niche size fits a first product.
• You estimate sales via the best-seller rank — and know the limits of that estimate.
• You read competitive strength from review counts and listing quality.
• You have a 15-minute workflow that boils your candidate list down to a shortlist.

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• You analyze reviews systematically and translate complaints into product improvements.
• You prioritize differentiation levers by impact and feasibility.
• You spot red flags: price wars, unbeatable incumbents, dying demand.
• You end with a justified decision for ONE product.

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• You know ALL cost blocks of an FBA product — including the six beginners forget.
• You calculate net correctly and know the targets: margin ≥ 30 % before ads, ROI ≥ 100 %.
• You understand break-even ACOS and can derive your ad budget from it.
• You run the price stress test before ordering — not after.

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• You find real manufacturers on Alibaba instead of middlemen — and approach them professionally.
• You test samples systematically against a written specification.
• You know fair payment terms and how Trade Assurance protects you.
• You recognize the red flags that make you switch suppliers — no matter the price.

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• You choose the right freight route and understand what separates FOB from DDP.
• You have EORI, HS code and the customs math under control.
• You know which compliance duties (CE, markings, instructions) your product needs — and why customs can enforce them.
• You know the DDP trap and import cleanly instead of grey.

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• You know every building block of a listing and its specific job.
• You understand a listing's two jobs: being found (ranking) and convincing (conversion).
• You know what MUST be finished before launch — the quality bar.
• You know both routes to a finished listing: craft via the Listing track, or automated.

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• You create an FBA shipment correctly in the Send-to-Amazon workflow.
• You solve the labeling question cleanly: FNSKU instead of barcode chaos, ideally from the factory.
• You know the carton rules where deliveries most often fail.
• You audit the check-in and claim discrepancies.

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• You deliberately exploit the elevated early visibility of new products.
• You start with the right price, coupon and PPC setup.
• You build reviews exclusively through legal routes — and know the red lines.
• You have a concrete 30-day roadmap including the reorder trigger.

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