Final quiz: Amazon Pro

• You understand why a listing is not a document but a catalog record with several contributors.
• You know product types and attribute schemas as what the catalog actually stores — flat files and the web form are only views onto them.
• You can tell the four common causes of reverting edits apart and treat each one specifically.
• You have a documented change process instead of a series of attempts.

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• You read the search query funnel as a diagnosis rather than a report.
• You know which gap between two stages points to which problem — and the matching action.
• You know the four false conclusions people routinely draw from share data.
• You have a ranking for which search query to fix first.

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• You know the real job of every ad format — and the job it cannot do.
• You can tell audience targeting from keyword targeting and use both where they belong.
• You understand attribution windows and why the sum of your reports never adds up.
• You know the multiplier chain of placement uplift and bidding strategy.

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• You choose the variation theme as a decision, not as a form field.
• You know the 2026 review rule and what it does to existing families.
• You can see the line between legitimate structure and catalog manipulation.
• You can justify when splitting beats merging.

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• You tell promotion types apart by effect, cost and visibility rather than by feel.
• You know the legal 30-day rule on price reductions and its trap in continuous operation.
• You measure price elasticity instead of asserting it.
• You calculate before every discount how much extra volume it has to carry.

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• You know all six fee families and which ones are missing from your costing.
• You know the 2026 European fee changes and their direction.
• You understand how storage capacity is allocated and what it does to your planning.
• You can treat size and weight tier as a design decision.

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• You know the claim types Amazon reimburses — and the evidence that carries them.
• You know why a maintained cost value in your account decides the size of your reimbursement.
• You audit dimensions and weight as a source of error in its own right, not as a detail.
• You have a monthly audit run that finds claims before deadlines kill them.

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• You understand why the inbound method is a cost centre of its own.
• You know Amazon's AWD bulk storage and which problem it solves — and which it does not.
• You can choose between country programme, direct inbound and a forward warehouse with reasons.
• You know when multi-channel fulfilment through Amazon beats shipping yourself.

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• You know the metrics behind account status and their thresholds.
• You tell performance, policy and product violations apart — they have different consequences.
• You can build a plan of action that genuinely contains all three required parts.
• You have the emergency folder ready before you need it.

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• You know the protection tiers and which one fits which attack.
• You tell counterfeiting, IP infringement and plain competition apart — each needs a different route.
• You build a chain of evidence that carries a report.
• You know the liability line on unjustified complaints.

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• You recognise the typical attack types by their signatures.
• You know which defences work and which only keep you busy.
• You have monitoring that surfaces attacks in hours rather than weeks.
• You respond in a way that does not turn you into the rule-breaker.

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• You plan the season backwards from the deadline, not forwards from today.
• You know the four cost blocks that rise simultaneously in the Christmas quarter.
• You plan the aftermath: January returns, leftover stock, the demand hole.
• You take the capacity decision in summer rather than autumn.

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• You decompose every drop into three measurable parts before hunting causes.
• You follow a fixed tree per branch instead of a hunch.
• You recognise when a drop is not a drop — the noise threshold.
• You check causes by frequency, not by how interesting they are.

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