FBA profit calculator

Profit per unit, margin, ROI and break-even ACOS — run the numbers BEFORE you order stock. Nothing is stored or sent.

Selling price (gross) €

VAT rate % (small-business scheme: 0)

Amazon referral fee % (usually 15, category-dependent 7–15)

FBA fulfilment fee €/unit (from Amazon's revenue calculator)

Purchase price €/unit

Freight €/unit

Duty rate % (on goods value + freight)

Other costs €/unit (packaging, storage, EPR …)

Ad spend €/unit (optional, average)

Return rate % (optional)

Your result

Net selling price—

Landed cost (purchase + freight + duty)—

Amazon fees (referral + FBA)—

Other (incl. ads, returns)—

Profit / unit—

—

Margin (net)

—

ROI

—

Break-even ACOS

Rules of thumb

Below 25 % margin after all costs it gets tight; below 20 % it's usually a no. ROI under 100 % means your money works badly — better products exist. How to read these numbers: lesson 7 of the Getting-started track.

Important

Find the exact FBA fulfilment fee for your product size in Amazon's official revenue calculator (Seller Central) — and mind the peak-season surcharges in Q4. This tool gives you the decision math around it; it is not tax advice.

Found and validated your product?

Then you still need the listing. Listimo creates it from 1–6 product photos: up to 10 Amazon-compliant images, a title following the 75-character formula, bullet points, description, search terms — your first listing is free with the 140 welcome credits.

Try it for free