Updated October 21, 2026 · by Enes, Amazon seller for over 10 years

Amazon A+ content sizes Every module, image size and character limit.

Which image goes into which A+ module? Here are the minimum sizes of every Basic and Premium module and the Brand Story, with mobile sizes and character limits, from Amazon's own documentation. Check an image against the module it's meant for right here.

5
modules in Basic A+
7
modules in Premium A+
2 MB
max. per image

Check an A+ image

    Listimo builds your complete A+ content from your existing listing, Basic or Premium, with images in the right sizes, in the A+ content tool.

    Runs entirely in your browser. Your image is not uploaded or stored.

    Basic A+: all modules

    ModuleImage minimum (px)Text (characters)
    Company Logo600 × 180Alt text 100
    Image & Dark/Light Text Overlay970 × 300Headline 70, body 300
    Image Header with Text970 × 600Headline 150, subheadline 150, body 6,000
    Multiple Image Text300 × 300Headline 160, body 1,000, caption 200
    Single Left/Right Image300 × 300Headline 160, body 1,000
    Single Image & Sidebar300 × 400Headline 160, body 500, sidebar image 300 × 175
    Single Image & Highlights300 × 300Headline 160, body 1,000, up to 8 bullets of 100
    Single Image & Specs Detail300 × 300Headline 200, body 400, specs 1,000
    Three Images & Text300 × 3003 images, each headline 160, body 1,000
    Four Images & Text220 × 2004 images, each headline 160, body 1,000
    Four Images/Text Quadrant135 × 1354 images, each headline 160, body 1,000
    Comparison Chart150 × 300up to 6 products, cell 250
    Standard Textno imageHeadline 160, body 5,000
    Product Description Textno imageBody 6,000
    Technical Specificationsno image4 to 16 rows, name 30, value 500

    Basic A+ shows up to 5 modules per product page. Standard modules have no separate mobile image; Amazon scales the desktop image.

    Premium A+: all modules

    ModuleDesktop (px)Mobile (px)Text (characters)
    Image & Text800 × 600same imageHeadline 80, body 500
    Full Background Image1,464 × 600600 × 450Headline 80, footer 300
    Full Background Text1,464 × 600600 × 450Headline 60, body 300
    Four Column Images300 × 225same image3 to 4 columns, headline 30, body 150
    Dual Image & Text650 × 350same image2 columns, headline 50, body 300
    Textno imagesame imageHeadline 80, body 5,000
    Image Carousel1,464 × 600600 × 4502 to 6 cards, title 50, body 200
    Navigation Carousel1,464 × 600600 × 4502 to 5 cards, tab 25, body 100
    Regimen Carousel1,464 × 600600 × 4502 to 5 cards, title 20, body 100
    Three Column Comparison300 × 225same image3 products, 2 to 5 rows
    Comparison Carousel488 × 700600 × 4503 to 5 products, 3 to 7 rows
    Comparison Scroller200 × 225same image4 to 7 products, 5 to 12 rows
    Hotspot Image1,464 × 600600 × 4502 to 6 hotspots, title 50, body 200
    Hotspot Image & Text1,464 × 600600 × 450Headline 80, body 300
    FAQno imagesame image2 to 5 questions, question 120, answer 250
    Technical Specificationsno imagesame image4 to 16 rows
    Video & Text800 × 600same imageThumbnail, headline 80, body 500
    Hero Video1,464 × 600same imageThumbnail, video at least 960 × 540
    Video Image Carousel800 × 600600 × 4502 to 6 panels, body 500

    Premium A+ shows up to 7 modules, with video, hotspots and carousels.

    Brand Story (From the Brand)

    CardDesktop (px)Mobile (px)Text (characters)
    Background Image with Logo1,464 × 625463 × 625Title 30, body 135
    Four ASIN166 × 182same image4 ASINs, title 30
    Image Card362 × 453same imageTitle 30, body 135
    About the Brand315 × 145same imageLogo, title 30, tagline 450
    Questionsno imagesame image3 questions, question 70, answer 200

    File rules

    • File: JPG, PNG or BMP, under 2 MB, RGB, at least 72 dpi.
    • Not allowed: animated GIFs, CMYK, watermarks, QR codes, links and contact details.
    • Content: no prices or discounts, no time references like “new” or “2026”, no guarantees, no comparisons with other brands, no copies of gallery images.
    • Allowed and recommended: comparison charts with your own products and alt text for every image.
    • Approval: up to 7 business days, live within 24 hours after that.

    Frequently asked questions

    What image size does Amazon A+ content need?

    It depends on the module. Wide banners are 970 × 300 or 970 × 600 pixels in Basic A+, and 1,464 × 600 pixels in Premium A+ with a separate 600 × 450 mobile image. Tiles are mostly 300 × 300. The tables above list every module.

    What is the max file size for A+ images?

    Under 2 MB per image, as JPG, PNG or BMP in RGB, at least 72 dpi. Animated GIFs, CMYK, watermarks and QR codes are not allowed.

    How many modules does A+ content have?

    Basic A+ allows 5 modules per product page out of 14 module types, Premium A+ 7 modules out of 19 types. Basic and Premium modules can't be mixed in one content.

    Who can use Premium A+?

    According to Amazon there are no additional eligibility criteria anymore. You need a registered brand and the ASINs must belong to it. Basic and Premium cost nothing extra.

    What are the Brand Story sizes?

    The required background image is 1,464 × 625 pixels on desktop and 463 × 625 on mobile. Image cards are 362 × 453, the logo in About the Brand 315 × 145, product images 166 × 182.

    How long does A+ approval take?

    Amazon reviews for up to 7 business days and publishes within 24 hours of approval. At most 20 submissions can be pending at the same time.

    More free tools: check which Amazon reviews you can get removed, Amazon FBA calculator for the UK and Europe, Amazon FBA calculator for amazon.com, FNSKU label generator, UPC code generator with how to get real UPCs, EAN and UPC check digit calculator, Amazon image requirements checker, GPSR checklist for Amazon, unit price calculator for the German Grundpreis, ACOS and ROAS calculator for your ads, search terms byte counter for backend keywords and titles, listing checker with a score from 0 to 100. All in one place: free Amazon seller tools. Numbers from over 1,200 checked listings: Amazon Listing Study 2026.

    Sizes sorted, A+ still missing?

    Listimo builds your A+ content from your existing listing: Basic or Premium, images in the right sizes, copy within the character limits. You can check an existing listing for free once a day.

    You get 180 free credits to start, no credit card: enough for your first listing with all copy and 5 images. No subscription.