Key findings
- Median score 68 out of 100. Only 14.0% reach 80 points or more, 4.0% score below 50.
- Titles are too long. 61.2% of all titles exceed 75 characters, the median on amazon.de is 124, on amazon.co.uk 134, on amazon.com 75 characters.
- One in four main images is not on white. Measured at the pixel level, 24.9% of main images have no white background, another 6.2% are white but not pure RGB 255.
- 40.0% have fewer than 7 images. Amazon recommends a main image plus at least six more.
- 17.9% use emojis or special characters in bullet points, which Amazon's bullet point policy prohibits.
- Compliance is the weakest area. 77.8% of listings fail it; 81.7% have at least one finding the check rates as an Amazon policy or legal risk.
Score distribution
Share of listings per score band, n = 1,254.
Where listings lose points
| Area | Points reached | Failed (red) |
|---|---|---|
| Title | 63.6% | 20.8% |
| Keywords | 73.8% | 6.5% |
| Bullet points | 75.4% | 1.6% |
| Description | 89.6% | 2.1% |
| Images | 78.9% | 2.5% |
| A+ content | 79.0% | 21.0% |
| Compliance (Amazon rules and law) | 24.8% | 77.8% |
Copy is mostly solid: descriptions and bullet points reach three quarters of their points or more. Compliance reaches only a quarter.
Measured: titles, images, main image
| Marketplace | Listings | Title median | Title over 75 characters | Main image not white | Median score |
|---|---|---|---|---|---|
| amazon.de | 972 | 124 chars | 63.9% | 23.2% | 68 |
| amazon.com | 199 | 75 chars | 47.7% | 27.6% | 73 |
| amazon.co.uk | 80 | 134 chars | 62.5% | 36.3% | 68 |
Main images measured: 1,101. Without zoom (under 1,000 px): 6.4%. Product fills less than 85% (on white images): 4.7%. Fewer than 5 bullet points: 10.7%. With A+ content: 79.0%. Keyword stuffing suspected: 24.0%.
What the AI review flags most often
Share of listings with at least one finding of each type. Apart from emojis these are findings of the AI review in the listing checker, not a legal assessment. Generic green claims matter more since September 27, 2026, when stricter EU rules on environmental claims took effect.
Method
- Sample: 1,254 Amazon listings that Listimo analyzed from September 8 to October 20, 2026, mostly small and mid-sized brands. Latest check per ASIN and marketplace. Not representative of all Amazon listings.
- Measured by rules: title length, number of bullet points and images, A+ presence, emojis and special characters, main image pixels (pure white background RGB 255 along the edge, fill ratio, size).
- AI review: claims, references, price details and main image content, as rated by the AI review in the listing checker. These are findings to check, not legal assessments.
- Data protection: only totals are published, no brands, ASINs or texts. No third-party market data was used.
Citing: You can use all numbers with a source and link: “Source: Listimo Amazon Listing Study 2026, listimo.ai”.
Frequently asked questions
How many Amazon listings were analyzed?
1,254 listings, the latest check per ASIN and marketplace, checked from September 8 to October 20, 2026: 972 on amazon.de, 199 on amazon.com, 80 on amazon.co.uk and 3 on amazon.fr.
What is the most common mistake?
Measured: long titles. 61% of all titles have more than 75 characters (amazon.com: 48%). Among rules, the check most often flags unsupported best-in-class claims, in 40% of listings.
Is the study representative?
No. The listings come from analyses of seller listings Listimo carried out, mostly small and mid-sized brands. It doesn't stand for all Amazon listings. Measured values and AI review findings are shown separately.
Can I use the numbers?
Yes, with a source and link: “Source: Listimo Amazon Listing Study 2026, listimo.ai”.
How does my own listing score?
Run the free listing checker. You get the same 0 to 100 score and see where your listing loses points.
More free tools: check which Amazon reviews you can get removed, Amazon FBA calculator for the UK and Europe, Amazon FBA calculator for amazon.com, FNSKU label generator, UPC code generator with how to get real UPCs, EAN and UPC check digit calculator, Amazon image requirements checker, A+ content image sizes for every module, GPSR checklist for Amazon, unit price calculator for the German Grundpreis, ACOS and ROAS calculator for your ads, search terms byte counter for backend keywords and titles, listing checker with a score from 0 to 100. All in one place: free Amazon seller tools. Numbers from over 1,200 checked listings: Amazon Listing Study 2026.
Sources
Study as of October 21, 2026. Totals file and evaluation scripts are kept by Listimo; questions to support@listimo.ai.