Amazon AI-Generated Images: Labeling Rules and Free Checker

Is your image labeled as AI-generated?

Choose images or drop them hereJPEG, PNG, WebP, AVIF or HEIC, up to 20 at once

Listimo labels every AI image it creates for you inside the file: AI origin per IPTC, AI people also with Amazon's keyword. Create a free account

The check runs in your browser. Your images are not uploaded or stored.

What the checker reads

An image can be labeled as AI-generated in three ways, and all three live in the file's metadata. The checker reads them and also looks for traces some AI tools leave behind.

Label	Where it sits in the file	Who requires or reads it
AI origin per IPTC	XMP field DigitalSourceType with trainedAlgorithmicMedia (fully AI) or compositeWithTrainedAlgorithmicMedia (edited with AI)	Google Merchant Center requires it for AI images. Listimo writes it into every AI file.
Amazon's keyword for AI people	XMP field dc:subject with contains-synthetic-performer	Amazon, for images and videos with photorealistic AI people
Content Credentials (C2PA)	a separate data block in JPEG, PNG, WebP, AVIF or HEIC	Some AI tools and cameras write it. The checker detects it but does not verify its signature.
Traces of AI tools	EXIF Software or image description, PNG text fields with a prompt	Not a label under the rules, only a hint

What Amazon requires

Amazon announced in its seller forums: images and videos with photorealistic AI-generated people get the keyword contains-synthetic-performer in the XMP field dc:subject, before you add them to listings and A+ content. This applies in all Amazon stores worldwide. Once the keyword is set, Amazon may show a notice to customers.

According to Amazon, you don't need to label images and videos that

only show real people, even if they were edited with AI tools,
only show characters from creative works,
show no people or no photorealistic people.

A sentence in your bullet points, description or A+ content does not replace the label in the file, as the German online retail association Händlerbund points out. Keep the main image a real product photo on white without text; photorealistic AI scenes belong in the additional images. The other image rules are covered by the Amazon image requirements checker.

What the EU AI Act requires

If you sell in the EU, the transparency rules of Article 50 of the EU AI Act (Regulation (EU) 2024/1689) apply since August 2, 2026. Two paragraphs matter for AI images:

Providers of AI systems (Art. 50(2)) mark generated images in a machine-readable way as artificially generated. This covers the tools you create images with, Listimo included.
Whoever uses AI images (Art. 50(4)) discloses when an image is a deep fake: AI content that resembles real people, objects, places or events and would falsely appear to be authentic (Art. 3(60)). For advertising images, that is the seller.

Whether a photorealistic AI scene with your product counts as a deep fake has not been settled by the courts. Independent of any label, the image has to show your product as it is delivered. Fines for breaching Art. 50 go up to 15 million euros or 3% of worldwide annual turnover (Art. 99(4)); for small and medium-sized companies the lower amount applies (Art. 99(6)).

This page summarises the sources below and is not legal advice.

How to label an image

Set the AI origin. With the free tool exiftool: exiftool -XMP-iptcExt:DigitalSourceType=http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia image.jpg. For a real photo with AI elements use compositeWithTrainedAlgorithmicMedia.
Mark AI people. If the image shows a photorealistic AI person, add Amazon's keyword: exiftool -XMP-dc:Subject+=contains-synthetic-performer image.jpg.
Don't re-save afterwards. Image editors, compression and screenshots often drop the metadata. Label the finished file last.
Check. Drop the file into the checker above before you upload it to Amazon.

How Listimo labels its images

Listimo is the provider of an AI system, so it labels its own output. Every AI image and AI video you download from Listimo or send to Amazon carries the AI origin per IPTC inside the file: trainedAlgorithmicMedia, or compositeWithTrainedAlgorithmicMedia for a photo with AI elements. If an image shows an AI person, Listimo also sets Amazon's keyword contains-synthetic-performer.

The label goes into the file after the last editing step, so it survives the ZIP and the transfer. Your own photos stay unlabeled. The AI images on this website are labeled the same way: the first example above is one of them.

What the checker can and cannot do

The checker only reads what is in the file. It does not recognise AI images by their pixels, and it cannot read invisible watermarks some providers embed in the pixels. It detects Content Credentials but does not verify their signature.

So if no label is found, that only means the file says nothing. Whether your image needs a label depends on how it was made and what it shows.

Frequently asked questions

Does Amazon allow AI-generated product images?

Yes, as long as the image shows your product accurately and follows Amazon's image rules. Images and videos with photorealistic AI-generated people need the keyword contains-synthetic-performer in the XMP field dc:subject before you upload them.

What does contains-synthetic-performer mean?

It is the keyword Amazon uses to recognise AI people in images and videos. It sits in the file's metadata in the field dc:subject (XMP). Once it is set, Amazon may show a notice to customers.

Is a note in the product description enough?

Not for Amazon: the keyword has to be inside the image file. A sentence in your bullet points, description or A+ content does not replace it.

Are my images uploaded?

No. The checker reads the file in your browser. Nothing is sent or stored.

Does the checker detect every AI image?

No. It reads the label in the metadata. If that was removed, for example by a screenshot or by re-saving, it finds nothing, even if the image was made by AI.

More free tools: check which Amazon reviews you can get removed, Rufus checker for the questions buyers ask Amazon's AI, Amazon FBA calculator for the UK and Europe, Amazon FBA calculator for amazon.com, FNSKU label generator, UPC code generator with how to get real UPCs, EAN and UPC check digit calculator, Amazon image requirements checker, A+ content image sizes for every module, GPSR checklist for Amazon, Amazon Brand Registry checklist with trademark fees, unit price calculator for the German Grundpreis, ACOS and ROAS calculator for your ads, search terms byte counter for backend keywords and titles, product description formatter with line breaks, listing checker with a score from 0 to 100. All in one place: free Amazon seller tools. Numbers from over 1,200 checked listings: Amazon Listing Study 2026.

Sources

All sources checked on October 31, 2026.

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