Updated October 21, 2026

Amazon image requirements Check your product images before Amazon rejects them.

Drop your product images into the checker: it measures format, pixel size, color mode, a pure white background and the fill ratio under Amazon's 85% rule. Below are all requirements with sources. Free, no sign-up, your images never leave the browser.

1,000 px
for zoom
RGB 255
main image background
85%
fill ratio

Check product images

Image is
No pixel measurement can spot text, logos, watermarks or props. The AI review in the image checker in the Listimo toolbox does (2 credits per image), and the main image workshop turns a phone photo into a main image on pure white.

Runs entirely in your browser. Your images are not uploaded or stored.

Amazon image requirements at a glance

ItemRequirement
FormatJPEG (recommended), PNG, TIFF, non-animated GIF
Size500 to 10,000 px on the longest side
Zoomfrom 1,000 px on the longest side
ColorRGB; convert CMYK first, grayscale only for metal products
Resolutionat least 72 dpi
Main image backgroundpure white, RGB 255, 255, 255
Main image fillproduct fills 85% of the image
Numberat least one main image, Amazon recommends six more and a video
File sizeno limit stated for product images; A+ images under 2 MB

Main image rules

  • The actual product as the customer receives it: correct size, quantity and color, no drawing or placeholder.
  • The whole product in frame, nothing cut off, shown only once.
  • No text, logos, graphics or watermarks, no props that aren't included.
  • No packaging, unless it's an important product feature.
  • Fashion: no mannequins or hangers, adult clothing on a standing model, single shoes pointing left.

Common rejection reasons

ReasonApplies to
Text, logo, graphic or watermarkMain image
Background not pure whiteMain image
Extra items or propsMain image
Product cut offMain image
Product in packaging or with tagsMain image
Blurry or pixelatedAll images
Product too smallAll images

Product video

According to Amazon's video guide: MOV or MP4, up to 5 GB, up to 1080p, 16:9 or 9:16, 1 to 12 minutes. The thumbnail is a JPEG, PNG, GIF or BMP under 5 MB. Videos must not show links, promotional calls to action or third-party branding.

Frequently asked questions

What size should Amazon product images be?

At least 500 and at most 10,000 pixels on the longest side. From 1,000 pixels customers can zoom, so Amazon recommends at least 1,000 pixels. Amazon gives no file size limit for product images.

Does the Amazon main image have to be square?

No. Amazon doesn't require an aspect ratio. Square images are common because they show largest in search and the gallery.

What background is allowed for the main image?

Pure white, RGB 255, 255, 255 or #FFFFFF. A background at 250 or 253 looks white but isn't pure for Amazon. The checker above measures the edge of the image pixel by pixel.

What is the 85% rule?

The product should fill 85% of the main image. Amazon doesn't say how it measures that. The checker measures the frame around the product on its longer side.

Which file formats does Amazon accept?

JPEG, PNG, TIFF and non-animated GIF. Amazon recommends JPEG. BMP, PDF, PSD, EPS, WebP and HEIC are not accepted.

Can the main image have text?

No. Text, logos, graphics and watermarks on the main image are a reason for suppression. Infographics are common on additional images; banned there are Amazon logos, star ratings and shipping promises, among others.

Are my images uploaded?

No. The check runs entirely in your browser.

More free tools: check which Amazon reviews you can get removed, Amazon FBA calculator for the UK and Europe, Amazon FBA calculator for amazon.com, FNSKU label generator, UPC code generator with how to get real UPCs, EAN and UPC check digit calculator, A+ content image sizes for every module, GPSR checklist for Amazon, unit price calculator for the German Grundpreis, ACOS and ROAS calculator for your ads, search terms byte counter for backend keywords and titles, listing checker with a score from 0 to 100. All in one place: free Amazon seller tools. Numbers from over 1,200 checked listings: Amazon Listing Study 2026.

Sources

Updated October 21, 2026. Whether Amazon accepts an image is Amazon's decision. The checker shows what can be measured in the file; content like text or props you check yourself.

Images checked, listing still to go?

Listimo creates your listing from one product photo: up to 10 Amazon-compliant images with a pure white main image, title, bullet points, description and search terms. You can check an existing listing for free once a day.

You get 180 free credits to start, no credit card: enough for your first listing with all copy and 5 images. No subscription.